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在学校附近的酒精广告热点在哪里?
Joelie Mandzufas1,2, Karen Lombardi1,2, Robyn S Johnston1,2
1Telethon Kids Institute, West Perth, Australia.
概括
学校附近的酒店显著增加了户外酒精广告,使儿童接触到营销. 政策变化是必要的,以规范酒精广告和教育机构周围的存储位置.
科学领域:
- 公共卫生 公共卫生
- 城市规划 城市规划
- 环境心理学 环境心理学
背景情况:
- 酒店与学校的距离与年轻人接触酒精和接触酒精广告有关.
- 了解酒店存在与学校附近的户外酒精广告之间的关系对于政策制定至关重要.
研究的目的:
- 调查学校500米半径内酒店的存在与户外酒精广告的普及之间的联系.
- 在教育机构附近放置酒店和酒精广告的政策和规划.
主要方法:
- 进行了直接观察审计,以确定大都会珀斯64所随机选择的学校500米半径内的所有户外酒精广告 (审计区).
- 收集的数据包括广告大小,设置,位置和内容.
- 结果比较了有和没有酒店的学校审计区.
主要成果:
- 超过一半的学校审计区 (56%) 包含至少一个酒精广告,平均每区5.9个广告.
- 与没有酒店的地区 (平均0.3个广告) 相比,有酒店的学校区域 (n=38) 的户外酒精广告显著增加 (平均9.7个广告).
- 大约97.9%的所有标识广告位于含有酒店的区域.
结论:
- 距离酒店500米半径内的学校区域的户外酒精广告平均比没有附近酒店的地区多30倍.
- 结合政策,规划和公共卫生战略是必要的,以减少儿童接触到学校附近的酒精营销.
- 减轻儿童接触酒精营销的风险,特别是在学校过渡期间,需要解决酒店的位置和酒精广告的显示.
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