德国消费者对人工肉的态度
Anne-Katrin Jacobs1, Hans-Wilhelm Windhorst1,2, Julia Gickel1
1Science and Innovation for Sustainable Poultry Production (WING), University of Veterinary Medicine Hannover (TiHo), Foundation, Field Station for Epidemiology (Bakum), Bakum, Germany.
Frontiers in nutrition
|June 27, 2024
概括
德国消费者表现出很高的意愿,试图接受人工肉,由伦理和环境问题驱动. 社会人口统计学因素对收养有很大影响,年轻男性和某些收入群体的参与度更高.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 社会学 社会学 社会学
背景情况:
- 全球对肉类的需求带来了可持续性挑战.
- 像人工肉这样的新型食品技术提供了潜在的解决方案.
- 了解消费者接受度对于市场整合至关重要.
研究的目的:
- 分析社会人口统计学对德国人造肉接受度的影响.
- 为了评估人造肉的尝试意愿 (WTT),定期吃 (WTE) 和付费 (WTP).
- 探索感知到的社会挑战和人工肉的未来潜力.
主要方法:
- 在线调查问卷调查了3,558名潜在的德国成年消费者.
- 分析社会人口统计学特征及其与消费者态度的相关性.
- 评估影响人们尝试,吃和支付人工肉的意愿因素.
主要成果:
- 63%的人认为人工肉有前途/可接受;70%的人愿意尝试 (以道德,好奇心,环保为动力).
- 57%的人会定期吃肉;40%的人会支付与传统肉相同的价格.
- 年轻男性 (18-30岁),低收入人群和素食者显示WTT/WTE的高. 高等教育/收入与WTP相关.
- 75%的人认为它将在五年内商业化,被视为更道德 (67%) 和更环保 (58%).
结论:
- 社会人口统计学因素显著影响德国消费者对人工肉的接受和采用.
- 人工肉被认为是道德和环保的替代品.
- 积极的意见和接受度与尝试和支付的意愿有很强的相关性,这表明市场成功的潜力.
更多相关视频
07:46Author Spotlight: Improving Beef Cattle Nutrition and Production with a Focus on Feed Efficiency and Meat Quality Traits Through Advanced Biochemical and Molecular Assays
Published on: July 12, 2024
508
09:17Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
11.3K
相关概念视频
Stereotype Content Model
14.7K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.7K
Confirmation Biases
5.5K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.5K
