在动物园解释视频中比较旗舰物种的有效性,其中涉及基于对话的叙事方法
Jill Bueddefeld1,2, Kevin C R Kerr2,3
1Department of Geography & Environmental Studies, Wilfrid Laurier University, Waterloo, Ontario, Canada.
Zoo biology
|June 27, 2024
概括
动物学机构可以有效地提高公众对保护的参与度. 使用基于对话的叙事的宣传视频是有影响力的,无论特色的物种或信息重点.
科学领域:
- 环境教育环境教育
- 保护科学 保护科学
- 社会科学研究社会科学研究
背景情况:
- 动物学机构进行间接的保护工作,以提高公众的认识和参与.
- 公众往往缺乏对实际保护行动的了解,造成环境学习和行为改变差距.
- 需要有效的战略来弥合这一差距,并支持现场保护.
研究的目的:
- 测试ex situ环境教育在支持in situ保护方面的有效性.
- 评估动物园宣传视频中不同旗舰物种和信息策略的影响.
- 解决对环境学习和行为改变的社会科学研究的需求.
主要方法:
- 使用了以对话为基础的叙事方法的宣传视频.
- 对比了以物种为重点的保护信息与通用保护信息的有效性.
- 评估了有魅力的与不那么有魅力的物种大使的影响.
主要成果:
- 使用基于对话的叙述的动物园保护宣传视频同样具有影响力.
- 无论焦点是特定物种还是更广泛的生物多样性,信息的有效性都是一致的.
- 焦点类型的魅力水平并没有显著改变视频的影响.
结论:
- 基于对话的叙事外展视频是动物园保护教育的有效工具.
- 选择旗舰物种或信息重点 (特定于物种或一般) 不会减少教育影响.
- 实地环境教育,当有效地提供时,可以为实地保护目标做出贡献.
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