趋势:使用谷歌趋势数据了解传播疾病的预防
Cheng-Xian Yang1, Lauri M Baker1,2, Ashley McLeod-Morin2
1Department of Agricultural Education and Communication, University of Florida, Gainesville, FL, United States.
Frontiers in public health
|June 28, 2024
概括
在线搜索趋势可以预测传播疾病风险,特别是莱姆病. 分析搜索行为有助于识别高风险的户外活动和地理区域,从而实现有针对性的公共卫生干预.
科学领域:
- 公共卫生 公共卫生
- 流行病学 流行病学
- 数字健康数字健康
背景情况:
- 传播疾病对人类和动物健康构成重大风险.
- 在线寻找健康信息会影响公共卫生行为和风险感知.
- 预测疾病风险需要了解人口行为和健康现象.
研究的目的:
- 通过分析在线搜索行为来预测传播疾病的风险.
- 识别与相关的搜索趋势相关的户外活动和地理区域.
- 为预防传播疾病提供公共卫生沟通策略的信息.
主要方法:
- 利用谷歌趋势分析美国2022年4月至2023年3月的搜索数据.
- 检查了与相关的术语和户外活动的搜索趋势.
- 与州特定的莱姆病发病率相关联的搜索量.
主要成果:
- 与相关的搜索术语与莱姆病发病率相关,证明了可预测性.
- 与有关的术语的最高搜索量集中在美国东部各州.
- 对"玉米迷宫"和"狩猎"等户外活动的搜索显示了与风险术语的中等关联.
- 搜索趋势在夏季达到顶峰.
结论:
- 在线搜索行为是预测传播疾病风险和了解公众易感性的一种有价值的工具.
- 有针对性的干预措施,如在线警告和与户外场馆的合作,可以减轻风险.
- 公共卫生信息应该利用数字平台来有效地促进预防性行为.
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