关于与烟草有关的推特的区域洞察:揭示用户的意见和使用模式
Consuelo Castillo-Toledo1,2, Cesar I Fernandez-Lazaro3,4, Francisco J Lara-Abelenda1,5
1Department of Medicine and Medical Specialities, Faculty of Medicine and Health Sciences, University of Alcala, Alcala de Henares, Spain.
社交媒体分析显示,关于烟草的健康风险的广泛讨论,主要来自医疗保健专业人员. 在线对话的地理差异凸显了公共卫生政策的影响的不同.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 数字流行病学数字流行病学
背景情况:
- 烟草消费对全球健康构成重大挑战,也是公众争议的主题.
- 推特是监测公共卫生行为和讨论的宝贵平台,包括与烟草使用有关的讨论.
研究的目的:
- 分析有关烟草消费的推特的内容和地理分布.
- 识别在线烟草讨论中的关键主题,用户人口统计和情绪调.
主要方法:
- 分析了56,926条英语和西班牙语的推特,其中包含关键词"烟草"从2018-2022年.
- 使用手动分析 (550个推文) 和自动化方法对较大的数据集进行推文分类.
- 包括地理位置数据来评估在线话语中的区域差异.
主要成果:
- 分析了超过3万条可分类的推文,其中医疗保健专业人员是最频繁的贡献者 (50.2%).
- 主要主题是烟草对健康的有毒和有害影响 (57.9%),经常传达恐惧.
- 大多数与烟草有关的推特来自美洲.
结论:
- 大量的在线话语强调烟草的健康风险和负面看法.
- 非洲参与度较低与反烟草政策较不发达相关.
- 在这些讨论中,医疗保健专业人员的突出作用对于传播准确的健康信息至关重要.
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