压力和满意度如何影响银行业的客户服务质量
Long Kim1, Sook Fern Yeo2,3
1Department of Digital Marketing and Branding, School of Management, Walailak University, Thailand.
Heliyon
|July 4, 2024
概括
组织承诺显著提高了柬埔寨银行的客户服务质量,这是由工作满意度和减少工作压力所驱动的. 对于寻求卓越服务的银行来说,促进承诺是关键.
科学领域:
- 工商管理 工商管理
- 组织行为 组织行为
- 人力资源管理 人力资源管理
背景情况:
- 客户服务质量对于公司的成功至关重要.
- 对于组织来说,了解影响服务质量的因素至关重要.
- 银行员工的经验直接影响到服务的提供.
研究的目的:
- 调查工作压力,工作满意度和组织承诺对客户服务质量的影响.
- 分析组织承诺在工作满意度和客户服务质量之间的关系中的调解作用.
- 为提高柬埔寨银行业的客户服务质量提供见解.
主要方法:
- 一项涉及630名柬埔寨银行员工的定量研究.
- 通过问卷收集数据.
- 使用结构方程建模 (SEM) 和调解测试进行分析.
主要成果:
- 工作满意度和工作压力显著影响组织的承诺.
- 组织承诺和工作压力对客户服务质量产生积极影响,而工作满意度则没有直接影响.
- 组织的承诺完全调解了工作满意度和客户服务质量之间的关系.
结论:
- 组织的承诺是客户服务质量的更强的驱动力,而不是工作满意度.
- 银行应优先考虑加强员工组织承诺的战略.
- 解决工作压力和促进工作满意度对于提高组织承诺,从而提高服务质量至关重要.
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