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检查社交媒体上的数字福利服务支付意愿的增长:比较分析
Areej Babiker1, Sameha Alshakhsi1, Cornelia Sindermann2
1College of Science and Engineering, Hamad Bin Khalifa University, Doha, Qatar.
Heliyon
|July 4, 2024
概括
用户表示愿意支付社交媒体数字福利服务的费用增加,包括数据保护和使用控制. 对替代商业模式和用户信任仍然存在担忧.
科学领域:
- 数字福利 数字福利
- 社会媒体研究 社交媒体研究
- 消费者行为 消费者行为
背景情况:
- 社交媒体当前的商业模式往往与用户的数字幸福感相冲突.
- 对保护个人数据和促进平衡技术使用的服务需求不断增长.
- 2020年之前的研究表明,用户愿意为数字福利服务支付费用.
研究的目的:
- 复制2020年的一项研究,以评估用户兴趣和支付数字福利服务意愿的变化.
- 将研究扩展到定性分析,以了解支付的理由和反对理由.
- 探索用户对特定服务的需求,如数据保护和使用控制.
主要方法:
- 在2022年第四季度使用在线问卷复制2020年的一项研究.
- 调查数据从262名参与者收集.
- 对参与者关于支付决定理由的评论进行定性分析.
主要成果:
- 与2020年相比,在2022年支付数字福利服务的意愿显著增加.
- 参与者对付费替代商业模式的可行性和公平性表示担忧.
- 关键的服务包括数据保护,减少营销数据的使用,使用控制和打击假新闻.
结论:
- 越来越多的用户对社交媒体数字福利服务感兴趣.
- 社交媒体平台需要探索替代商业模式,并建立消费者信任.
- 了解用户细分和解决可行性问题对于实施新模型至关重要.
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