一种新的沟通方法,以鼓励在农村有资格人口中开展肺癌查行动
Dannell Boatman1,2, Lauren McCauley-Hixenbaugh1,2, Abby Starkey1,2
1West Virginia University School of Medicine, Department of Cancer Prevention & Control, USA.
PEC innovation
|July 4, 2024
概括
制定有效的沟通策略对于鼓励农村人口进行肺癌查至关重要. 强调减轻障碍和获取框架的有针对性的消息显示在驱动选行动方面具有前途.
科学领域:
- 公共卫生传播 公共卫生传播
- 健康行为研究 研究健康行为研究
- 农村卫生倡议 农村卫生倡议
背景情况:
- 在许多农村人口中,肺癌查率低于最佳水平.
- 需要有效的沟通策略来解决障碍,并促进查的普及.
研究的目的:
- 开发和测试一种有效的沟通方法,以鼓励肺癌查行动.
- 识别与农村,查符合条件的人口共的关键信息组件.
主要方法:
- 一种代式的研究方法,有针对性地参与优先人群.
- 通过调查和概念测试采访对发现进行三角分析.
- 框架包括健康信念模型和扩展并行过程模型.
主要成果:
- 在农村人口中发现的高感知威胁水平.
- 强调减轻障碍和获利框架的健康运动海报比以前的例子更有效.
- 新的海报增加了肺癌查的动机和行动的意图.
结论:
- 获利框架,注射信息和降低障碍是农村肺癌查的有效沟通策略.
- 一个系统的过程,包括行为改变框架和社区参与,是开发有针对性的沟通的关键.
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