混合的有形目录:朝着有形和可持续的B2B元宇宙时尚展厅
IEEE computer graphics and applications
|July 5, 2024
概括
混合实物目录 (MTC) 为B2B时尚提供了一个可持续的元宇宙解决方案,将物理和混合现实 (MR) 元素结合起来,以进行高效的产品探索和材料评估.
科学领域:
- * 虚拟现实和增强现实
- * 人与计算机的交互
- * 可持续的商业实践
背景情况:
- * 由混合现实 (MR) 驱动的元宇宙正在成为虚拟产品探索的变革性市场.
- *目前的研究主要集中在企业对消费者 (B2C) 应用上,忽视了企业对企业 (B2B) 环境,特别是在时装行业.
- * 在了解如何将MR实际应用于B2B时尚方面存在差距,特别是在材料评估和产品展示方面.
研究的目的:
- * 介绍和评估混合实物目录 (MTC),这是一个创新的B2B解决方案,用于时尚行业.
- * 在B2B时装销售中弥合实体和虚拟产品探索之间的差距.
- * 评估在B2B应用中将物理元素与MR技术相结合的可行性和好处.
主要方法:
- * 混合实物目录 (MTC) 的开发,将可折叠的纸板展位与混合现实 (MR) 应用程序和头部显示器集成在一起.
- *使用MTC进行B2B时尚产品浏览,材料属性定制和反生成.
- *与10名行业专家组成的重点小组进行评估,以收集有关MTC功能和用户体验的反.
主要成果:
- * 业内专家对MTC的潜力和功能提出了积极的反.
- *MTC成功地将传统B2B展厅的可感性与MR的沉浸式能力相结合.
- * 该系统通过尽量减少运输,样品和废物来减少环境影响的潜力.
结论:
- *混合实物目录 (MTC) 为传统的B2B时装展厅提供了一种高效和可持续的替代方案.
- *这种MR驱动的方法增强了时尚行业B2B产品探索的经济和生态方面.
- *MTC有效地解决了时尚行业在虚拟化环境中对材料评估的高标准的需求.
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