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对Camel Snus的修改风险声明广告格式的评估

Brian V Fix¹, Sarah E Adkison¹, Richard J O'Connor¹

¹Department of Health Behavior, Roswell Park Cancer Institute, Buffalo, NY, USA.

Health education journal

|July 8, 2024

概括

消费者认为修改风险烟草广告宣称不太真实,尽管承认与香烟相比健康风险降低. 广告格式没有影响产品的兴趣或购买意图.

科学领域:

烟草监管科学烟草监管科学
消费者看法研究研究.
卫生沟通健康沟通

背景情况:

美国食品和药物管理局 (FDA) 监管了改变风险的烟草产品广告声明.
了解消费者对这些说法的反应对于指导未来监管策略至关重要.

研究的目的:

调查修改风险声明广告的变化如何影响消费者对Camel Snus.产品风险的看法.
评估不同索赔格式 (文本,图形,证词) 对消费者响应的影响.

主要方法:

一项基于网络的调查与年轻人和成年人 (15-65岁) 进行,包括吸烟者和非吸烟者.
参与者被随机分配到看五个Camel Snus印刷广告中的一个,其中四个以不同的格式展示了酸胺含量信息.
一个对照组观看了一个标准的Camel Snus广告,没有明确的风险声明.

主要成果:

暴露于降低风险信息的参与者认为该产品对健康构成的风险比香烟更少.
然而,这些广告也被认为不太真实,导致了更多的怀疑.
根据广告索赔格式,没有发现产品兴趣或购买意图的显著差异.

结论:

消费者确实对烟草广告中的降低风险信息做出了回应,但对真实性持怀疑态度.
风险声明的格式 (文本,图形或证词) 并没有显著影响消费者的兴趣或购买意图.

关键词:

广告广告广告广告这就是Snus Snus.消费者行为消费者行为经过修改后的风险变化烟草烟草的烟草烟草是什么

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