测量博物馆属性与参观者之间的关系:在博物馆在线评论上应用主题模型的应用
Hong Huo1, Keqin Shen1, Chunjia Han2
1School of Management, Harbin University of Commerce, Harbin, China.
PloS one
|July 8, 2024
概括
博物馆增强文化旅游. 分析在线评论揭示了核心产品,外围服务和环境对游客体验和满意度产生积极影响,指导博物馆管理策略.
科学领域:
- 旅游管理 旅游管理
- 博物馆研究 博物馆研究
- 文化遗产 文化遗产 文化遗产
背景情况:
- 博物馆对于文化旅游和游客满意度至关重要.
- 在线评论为博物馆服务质量和公众反提供了关键的见解.
- 分析数字反有助于博物馆的战略发展.
研究的目的:
- 使用结构主题模型 (STM) 分析在线博物馆评论.
- 确定博物馆的关键属性和参观者体验因素.
- 检查这些因素对访客满意度的影响.
主要方法:
- 结构主题模型 (STM) 用于分析在线博物馆评论.
- 确定了三个主要的博物馆属性和19个子属性.
- 结构方程建模 (SEM) 用于测试假设关系.
主要成果:
- 核心产品,外围服务和氛围积极影响游客体验和满意度.
- 访客的个人体验显著提高了整体满意度.
- 所有七种假设的关系都得到了SEM分析的支持.
结论:
- 博物馆管理人员可以利用在线评论的见解进行战略规划.
- 了解游客体验驱动因素是改善博物馆服务的关键.
- 基于对访客反的数据驱动分析,可以制定有效的管理策略.
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