超越代码:消费者对聊天机器人的反应
1Marketing at the Gatton College of Business and Economics, University of Kentucky, 550 S Limestone, Lexington, KY 40506, USA.
Current opinion in psychology
|July 9, 2024
概括
这项研究探讨了聊天机器人,商业和消费者互动中使用的虚拟AI实体的人类相似性. 它将研究组织成三个主题:非人类,类似人类和模两可的代理,以指导未来的营销研究.
科学领域:
- 人工智能的人工智能
- 人与计算机的交互
- 营销 营销 营销 营销 营销
背景情况:
- 聊天机器人或虚拟人工智能实体在商业和消费者领域越来越普遍.
- 了解聊天机器人的人类相似性对于有效的人机交互至关重要.
- 现有文献需要整合,以确定研究缺口和未来方向.
研究的目的:
- 系统地审查和综合现有关于聊天机器人与人类相似性的研究.
- 根据三个核心主题建立一个分析聊天机器人交互的框架:非人类,类似人类和模两可的代理.
- 确定与聊天机器人消费者参与相关的营销研究中尚未探索的领域.
主要方法:
- 文献综述和综合 文献综述和综合
- 研究的专题分析基于三个组织支柱:聊天机器人作为非人类实体,聊天机器人作为类似人类的实体,聊天机器人作为模两可的代理.
- 对聊天机器人与消费者互动动态的分析.
主要成果:
- 在聊天机器人与人类相似性的三个主题领域中,确定了每个领域的关键发现.
- 突出了聊天机器人的感知范围,从纯粹的人工到模糊的人类.
- 揭示了人类相似性在塑造消费者认知和互动中的重要性.
结论:
- 聊天机器人与人类的相似性是一个多方面的构造,具有重要的营销影响.
- 需要进一步的研究来探索不同背景下聊天机器人-消费者互动的细微差别.
- 对聊天机器人与人类相似性的结构化理解可以提高营销策略和消费者参与度.
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