破解消费者代码:理解人工智能-消费者界面的框架
Valentina O Ubal1, Monika Lisjak2, Martin Mende2
1College of Business, Florida State University, 821 Academic Way, Tallahassee, FL 32306, USA.
Current opinion in psychology
|July 9, 2024
概括
消费者与人工智能 (AI) 和机器人和聊天机器人等相关技术进行互动. 了解消费者对人工智能的反应需要考虑个人和上下文因素,影响满意度和依赖度.
科学领域:
- 消费者心理学 消费者心理学
- 人与计算机的交互
- 人工智能研究 人工智能研究
背景情况:
- 人工智能 (AI) 和相关技术 (机器人,算法,聊天机器人) 越来越多地融入消费市场.
- 需要对消费者对这些新型人工智能技术的反应有结构的理解.
研究的目的:
- 为了解消费者对人工智能技术的反应提供一个框架.
- 综合现有的关于人工智能与消费者互动及其结果的文献.
- 探索理论观点和人工智能对科学发现的影响.
主要方法:
- 系统性文献审查方法.
- 分析了111项关于消费者对人工智能的反应的研究.
- 人工智能对消费者结果的影响的综合发现.
主要成果:
- 人工智能技术显著影响消费者的满意度和依赖度.
- 消费者和上下文特征 (微观和宏观) 是人工智能与消费者互动的关键调节者.
- 需要新的理论观点来解释人工智能与消费者互动中的心理过程.
结论:
- 为人工智能与消费者互动建立了一个全面的框架.
- 未来的研究应该探索心理机制和人工智能在科学进步中的作用.
- 了解消费者特征和背景是有效整合人工智能的关键.
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