社会规范干预措施的有效性和上下文依赖性:关于推动亲环境和亲社会行为的五项实地实验
Daria Mundt1, Marlene C L Batzke2, Thanee M Bläsing1
1Institute for Psychology, Faculty of Human Sciences, University of Kassel, Kassel, Germany.
Frontiers in psychology
|July 11, 2024
概括
受"像比尔一样"的启发,社会规范的推动有效地减少了纸巾的使用,并在实地实验中增加了口罩的佩戴. 然而,这种方法对咖啡店环境中的塑料盖子使用没有影响.
科学领域:
- 行为科学 行为科学
- 社会心理学 社会心理学
- 环境心理学 环境心理学
背景情况:
- 社会规范干预可以影响行为.
- 这是一个很棒的节目,这是一个很棒的节目.
- 做一个像比尔一样的人.
- 社交媒体格式为基于规范的推动提供了一个模型.
- 在现实环境中了解这种推动的有效性对于促进亲环境和亲社会行动至关重要.
研究的目的:
- 为了研究社会规范推动的有效性,模仿社会规范推动的效果.
- 做一个像比尔一样的人.
- 形式,在影响亲环境和亲社会行为.
- 为了比较处方性与处方性社会规范的影响.
- 探索不同行为和环境中推动的概括性.
主要方法:
- 进行了五个实地实验 (N = 1,163).
- 一个以Toni这个名字的角色为特色的社会规范推动,传达了描述性和禁令性规范.
- 干预条件与对照组在各种环境中进行了比较,包括大学所,圣诞市场,咖啡店和面包店.
主要成果:
- 社会规范推动在女性所显著减少纸巾消费 (d = 0.48和d = 0.32).
- 处方性和处方性规范推动都有效地减少了纸巾使用,它们之间没有显著差异 (d = 0.46和d = 0.40).
- 在面包店环境中,口罩的使用增加了 (d = 0.39),但在咖啡店使用塑料盖上没有观察到任何影响.
结论:
- 社会规范的推动可以有效地促进特定的亲环境和亲社会行为,特别是减少消费和鼓励遵守健康指南.
- 推动的有效性可能取决于上下文,塑料盖的使用没有影响证明了这一点.
- 需要进一步的研究,以了解各种行为背景下社会规范推动的局限性和最佳应用.
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