公共网络关注中国徒步旅行及其影响因素
Qing Zhang1, Huazhen Sun1,2, Qiuyan Lin1
1School of Tourism, Wuyi University, Nanping, China.
PloS one
|July 11, 2024
概括
网络对中国徒步旅行的关注在2016-2021年期间保持稳定,周末搜索量增加,移动使用量增加. 地区的兴趣各不相同,东部最受关注.
科学领域:
- 旅游地理 旅游地理
- 数字营销 数字营销 数字营销
- 娱乐研究 娱乐研究
背景情况:
- 信息搜索对于徒步旅行者选择目的地至关重要.
- 了解在线关注模式可以为旅游战略提供信息.
研究的目的:
- 分析在线关注中国徒步旅行的空间和时间特征 (2016-2021年).
- 确定影响这个网络关注的因素.
主要方法:
- 利用百度指数数据搜索"徒步旅行"这个词.
- 从2016年到2021年分析了空间分布,时间趋势和影响因素.
主要成果:
- 总体而言,网络关注度稳定,每月变化很大,周末搜索量更高.
- 移动搜索显著超过计算机搜索,每年增加.
- 观察到关注的地理差异,中国东部领先;区域内存在区域差异.
- 随着COVID-19的流行,注意力集中度和变化指数发生了变化.
结论:
- 经济发展,网络基础设施,人口规模和年龄结构都会影响徒步旅行的在线关注度.
- 洞察力可以指导有针对性的营销和对徒步旅行目的地的资源配置.
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