从重新命名放射学教育的Facebook页面中学到的教训
Lilly Kauffman1, John Eng2, Edmund M Weisberg3
1The Russell H. Morgan Department of Radiology and Radiological Science, Johns Hopkins University School of Medicine, 601 North Caroline Street, JHOC 3250, Baltimore, MD 21287, United States.
Current problems in diagnostic radiology
|July 13, 2024
概括
专注于放射学教育的Facebook页面仅仅在教育内容显著增加了观众的覆盖和参与度. 这一策略被证明比包括非教育性帖子更有效,突出了专业内容对受众增长的价值.
科学领域:
- 医学教育 医学教育
- 放射学 放射学是一门学科.
- 社交媒体分析
背景情况:
- 像Facebook这样的社交媒体平台越来越多地用于医学教育.
- 放射学教育工作者经常分享各种内容,包括教育材料和非学术帖子.
- 专业教育页面的内容重点对受众参与的影响还不清楚.
研究的目的:
- 评估专门用于放射学教育的Facebook页面策划对受众增长的影响.
- 为了比较观众参与度指标,在内容改进策略之前和之后.
主要方法:
- 分析了两个时期的Facebook帖子数据:2020年11月-2021年10月 (精炼前) 和2023年3月-2024年2月 (精炼后).
- 内容包括2023年2月之前的一般帖子 (新闻,meme) 和之后的专门放射学教育材料.
- 统计分析涉及使用威尔科克森等级总和测试和线性回归来比较平均覆盖率和参与度.
主要成果:
- 每天的邮件频率下降了一半以上,从24.8个邮件减少到11.71个邮件.
- 平均邮件覆盖率显著增加,从2021年的1,743个增加到2023/24年的4,660个 (p=0.0000).
- 对特定的教育内容类型,包括人工智能,案例图像和教学视频 (p<0.005) 观察到统计学上显著的覆盖范围增加.
结论:
- 在社交媒体上专注于放射学教育内容,提高了观众的接触和参与度.
- 专门的教育内容对受众的增长更有效,而不是学术和非学术职位的混合.
- 放射学教育工作者可以通过优先考虑可访问,高质量的教育材料来优化他们的社交媒体存在.
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