消费者是否重视农业食品行业的环境承诺? 桌面橄油行业的案例 橄油行业
Patricia Rus-Fernández1, Alba Sánchez-Torres1, Isabel Fernández-Segovia1
1University Institute of Food Engineering-FoodUPV, Universitat Politècnica de València, 46022 Valencia, Spain.
Foods (Basel, Switzerland)
|July 13, 2024
概括
桌面橄产品上缺少环保标签,尽管消费者对可持续性的需求. 公司应该强调环保政策,以促进销售,并支持绿色购买选择.
科学领域:
- 食品科学与营销 食品科学与营销
- 消费者行为研究是消费者行为研究.
- 环境政策分析 环境政策分析
背景情况:
- 企业越来越多地采用可持续性倡议来应对气候变化.
- 越来越多的消费者对食品公司对环境承诺的兴趣.
研究的目的:
- 分析食用橄产品上环境标签的流行情况.
- 探索消费者对企业可持续发展努力的看法.
- 评估环境信息对购买决策的影响.
主要方法:
- 在西班牙超市的市场研究.
- 在线消费者调查 (n=227).
主要成果:
- 餐饮橄产品上没有环境声明/认证.
- 超过85%的消费者重视可持续发展的承诺.
- 大多数食用橄公司都有环保政策,但很少有人表现出来.
结论:
- 餐饮橄公司应该标记可持续性政策,以吸引环保意识的消费者.
- 清晰地沟通环境努力可以影响购买行为.
- 结果为食品行业在宣传社会和环境政策方面的战略提供了洞察力.
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