总经理如何最好地利用现在和未来的医疗事务?
Jon Zdon1, Greta-James Chatgilaou2, David Henderson3
1Third Pillar Consulting, Edgecliff Rd, Woollahra, Sydney, NSW, 2025, Australia. Jn.S.Zdon@gmail.com.
Pharmaceutical medicine
|July 13, 2024
概括
总经理可以通过培养商业洞察力和创新来增强医疗事务的战略作用. 这种合作对于导航复杂的制药领域和实现最佳患者和组织结果至关重要.
科学领域:
- 制药行业 制药行业 制药行业
- 医疗保健管理的管理
- 医疗战略 医疗战略
背景情况:
- 医疗事务已经从支持功能发展成为制药公司的战略合作伙伴.
- 越来越复杂的药物和专业治疗需要医疗事务部门发挥更为战略性的作用.
- 总经理 (GM) 和业务部门主任 (BUD) 确定医疗事务的增长领域,包括商业敏和战略规划.
研究的目的:
- 探索医疗事务在跨国制药公司中不断变化的作用.
- 确定关键能力,以提高医疗事务的战略贡献.
- 检查总经理如何促进医疗事务发展.
主要方法:
- 对影响制药公司的当前行业趋势的分析.
- 评估药物和患者旅程的不断变化的格局.
- 考虑利益相关者参与和企业声誉因素.
主要成果:
- 医疗事务是导航行业复杂性的关键,包括偿还和创新的数据生成的证据要求.
- 医务总监可以通过跨职能合作和领导力发展来促进医疗事务的战略作用.
- 建议培养医疗事务领域的商业洞察力,战略思维,创新和项目管理.
结论:
- 医疗事务处于战略地位,可以应对当前制药行业的挑战.
- 总经理在赋予医疗事务权力,使其充分发挥潜力方面发挥着至关重要的作用.
- 投资培训和培养创新文化和共享治理将推动更好的患者和组织成果.
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