谁在Instagram上发布帖子? 使用自然语言处理来评估培训背景和70万篇文章内容之间的关系
Aesthetic surgery journal. Open forum
|July 15, 2024
概括
与其他来源相比,经过董事会认证的整形外科医生在Instagram上发帖的频率较低,参与度也较低. 它们的内容虽然是不同的,但并不总是清楚地被识别为这样的.
科学领域:
- 整形外科 整形外科 整形外科
- 社交媒体分析 社交媒体分析
- 数字健康传播数字健康传播
背景情况:
- Instagram是分享整形外科 (PS) 信息的重要平台.
- 在Instagram上发布PS内容的用户的培训和凭证往往不清楚.
研究的目的:
- 分析Instagram上的整形外科内容的来源和主题.
- 了解与不同类型的PS内容创作者相关的参与率.
主要方法:
- 从使用相关标签的Instagram帖子中收集的元数据 (2018年12月 - 2020年8月).
- 按类型分类账户 (例如,经过董事会认证的外科医生,非PS医生,组织).
- 使用自然语言处理和PS程序的自定义字典分析了帖子主题.
主要成果:
- 经过董事会认证的整形外科医生创造了38%的职位,但聘用率最低 (2.7 ± 4.2).
- 非医生提供者专注于非手术美学 (80%),而整形外科医生专注于乳房美学 (42%).
- 非PS培训的医生和组织对程序内容做出了重大贡献.
结论:
- 整形外科医生不是Instagram上的PS内容的主要来源,并且参与度最低.
- 有助于区分内容的董事会认证声明仅在21%的职位上使用.
- 社交媒体上的整形外科信息背后的起源和专业知识需要仔细考虑.
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