关于消费者知识,态度和实践的数据集:调查印度汽车行业在电动两轮车的采用情况
Rashika Rajan Singh1, Nimish Gupta1, G R Yadav2
1Amity Business School Lucknow, Amity University Uttar Pradesh, India.
Data in brief
|July 15, 2024
概括
这项研究调查了印度消费者的电动汽车 (EV) 采用情况,揭示了影响购买决策的关键因素. 了解消费者知识,态度和做法对于促进印度电动汽车普及至关重要.
科学领域:
- 消费者行为 消费者行为
- 运输研究 运输研究
- 采用可持续的技术 采用可持续的技术
背景情况:
- 全球范围内电动汽车 (EV) 的采用正在增长,印度显示出显著的潜力.
- 了解印度消费者采用电动汽车的驱动因素和障碍对政策和市场发展至关重要.
研究的目的:
- 调查影响印度消费者采用电动汽车的因素.
- 分析消费者知识,态度,做法和人口统计数据与电动汽车采用之间的关系.
主要方法:
- 在印度拉克的两轮电动汽车展厅对1123名受访者进行了问卷调查.
- 数据是在2023年8月至12月期间收集的.
- 使用SPSS (版本 22) 进行了统计分析.
主要成果:
- 该数据集提供了对不同消费者细分市场关于电动汽车采用行为的见解.
- 探讨了消费者知识,态度,做法和人口统计学变量与电动汽车采用之间的相关性.
结论:
- 这些发现为了解和促进印度市场采用电动汽车提供了有价值的数据.
- 强调以消费者为中心的方法在向电动移动转型中的重要性.
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