在Instagram上进行内镜脊柱手术:内容和参与度的分析
Tara Shenker1, Augustus J Rush Iii2, Peter B Derman3
1College of Osteopathic Medicine, Nova Southeastern University, Fort Lauderdale-Davie, USA.
Cureus
|July 16, 2024
概括
在内镜脊柱手术上吸引社交媒体内容涉及战略性标签使用和高质量的视觉效果. 医疗专业人员和行业账户主导着这个空间,影响患者参与和信息传播.
科学领域:
- 神经外科 神经外科
- 医疗通信 医疗通信
- 数字健康数字健康
背景情况:
- 社交媒体平台正在改变沟通和协作.
- 医疗保健研究强调了社交媒体在患者赋权和打击错误信息方面的作用.
- 通过社交媒体参与,可以加强以患者为中心的方法.
研究的目的:
- 在Instagram上评估#endoscopicspinesurgery标签的使用情况.
- 开发一个框架,在这个利基领域创造有效和引人入胜的社交媒体内容.
主要方法:
- 分析了171个公共Instagram帖子使用#endoscopicspinesurgery在2022年三个月的时间里.
- 评估帖子内容 (照片,标题),参与度指标 (喜欢,评论),追随者数量和标签使用情况.
- 参与率的计算,以将后期特征与交互水平相关联.
主要成果:
- 大多数职位来自医疗专业人员 (42.1%) 和行业账户 (32.2%).
- 专注于培训,会议和手术室活动的内容获得了最高的平均参与度.
- 每篇文章的标签和照片数量显著影响了参与率.
结论:
- 蓄意使用标签可以提高搜索性和可见性.
- 更高的照片质量和数量,再加上对社交媒体算法的理解,是获得观众的关键.
- 内容创作者应该为特定的目标受众量身定制帖子,以获得最大的影响.
相关概念视频
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