对于mRNA疫苗的犹:通过在线叙述传播错误信息
Hilary K Fussell Sisco1, John Brummette2
1Strategic Communication, Quinnipiac University, Hamden, CT, USA.
Journal of health communication
|July 17, 2024
概括
在Twitter上分析COVID-19疫苗讨论,发现有影响力的参与者传播了错误信息. 卫生沟通人员可以利用这些发现来打击健康错误信息,并改善公共卫生信息.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体分析 社交媒体分析
背景情况:
- 在线讨论显著塑造了公众对卫生干预措施的看法.
- 打击错误信息需要了解其起源和传播.
- COVID-19疫苗话语为健康沟通提供了一个关键的案例研究.
研究的目的:
- 在线COVID-19疫苗对话中识别关键主题和有影响力的声音.
- 分析创新框架和传播在传播健康错误信息中的作用.
- 为卫生沟通人员和官员提供可操作的见解.
主要方法:
- 从2022年2月初开始对3842条推特进行语义网络分析.
- 使用betweenness和页面排名中心度得分计算用户影响力.
- 在讨论中确定了36个不同的语义主题.
主要成果:
- 有影响力的参与者包括退休的卫生专业人员,数据分析师,记者,倡导者和政治家.
- 识别的包含了关于COVID-19疫苗的多个错误信息叙述.
- 该研究绘制了错误信息通过在线网络传播的地图.
结论:
- 了解有影响力的参与者和错误信息框架对于有效的健康沟通至关重要.
- 框架理论和创新传播提供了分析错误信息传播的框架.
- 需要制定策略来应对疫苗错误信息,并促进准确的健康信息.
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