社交媒体能否成为加纳改善农业推广服务的改变者?
Ignatius Eduafo1, Collins Kwabena Osei1, John-Eudes Andivi Bakang1
1Department of Agricultural Economics, Agribusiness, and Extension, KNUST-Kumasi, Ghana.
Heliyon
|July 18, 2024
概括
社交媒体是加纳农业推广的宝贵工具,农民认识到其信息和实践实施的潜力. 高昂的数据成本仍然是广泛采用和受益的重大障碍.
科学领域:
- 农业扩展 农业扩展
- 信息和通信技术促进发展 (ICTD)
背景情况:
- 社交媒体平台越来越多地被认为具有传播农业信息的潜力.
- 了解农民对社交媒体的认识,感知和使用对于有效的农业推广提供至关重要.
研究的目的:
- 调查社交媒体在加纳农业推广服务中的变革性作用.
- 评估农民对社交媒体的认识,感知和利用,以获取农业信息和实践.
主要方法:
- 量化研究方法涉及加纳374名农民.
- 用描述性和推断性的统计分析来解释数据.
主要成果:
- 大多数农民 (53.74%) 拥有智能手机和互联网接入.
- 大多数农民认为社交媒体是农业信息的潜在来源 (感知指数=3.38),并将其用于实践实施 (57.65%).
- 高的数据成本被认为是主要的限制 (平均值 = 7.30),尽管有89.38%的人报告从社交媒体信息中改善了作物产量和害虫管理.
结论:
- 社交媒体具有显著的潜力,可以增强加纳的农业推广服务.
- 通过创新的定价模型解决高数据成本的障碍对于最大限度地发挥社交媒体对农民的好处至关重要.
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