使-

Jyothsna M1, Venkata Subbaiah P1, Natalia Kryvinska2

  • 1Department of Marketing, GITAM School of Business, GITAM (Deemed to be University) Visakhapatnam, Andhra Pradesh-530045, India.

Heliyon
|July 19, 2024
PubMed
概括

客户对聊天机器人的信任,由易于使用和社会影响驱动,显著提高了参与度和忠诚度. 年龄影响聊天机器人采用,而性别不影响,突出了有效的聊天机器人营销策略的关键因素.

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