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Updated: Jun 20, 2025

Driving Under the Influence: How Music Listening Affects Driving Behaviors
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Published on: March 27, 2019

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了解广告中音乐的存在如何影响消费者行为

Isabela Dogaru1, Adrian Furnham2, Alastair McClelland1

  • 1Department of Experimental Psychology, University College London (UCL), 26 Bedford Way, London WC1H 0AP, United Kingdom.

Acta psychologica
|July 20, 2024
PubMed
概括

悲伤的音乐可以提高广告中的品牌认可度,而快乐的音乐可以增加购买意图. 这项研究探讨了音乐是如何形成的.

关键词:
广告 广告 广告 广告情绪 情绪 情绪音乐 音乐 音乐 音乐购买交易 购买交易

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