概括
技术上的白人排除了黑人美国人从电话广告中,影响了对黑人用户和创新的看法. 后来的努力开始包括非洲裔美国人,突出了贝尔系统的民权工作.
科学领域:
- 技术社会学技术的社会学.
- 媒体研究 媒体研究
- 非洲裔美国人历史 非洲裔美国人历史
背景情况:
- 从历史上看,技术现代性一直是通过镜头来构建的.
- 这是白色的白色.
- 这导致了系统性排斥.
- 美国电话和电报公司 (AT&T) 宣传其网络为通用网络.
- 但在早期大众市场广告中排除了非裔美国人.
研究的目的:
- 检查贝尔系统广告中非洲裔美国人的历史排斥.
- 分析20世纪50年代和60年代广告图像中黑人电话用户的出现.
- 突出拉蒙·斯克拉格斯在AT&T的公民权利贡献.
主要方法:
- 贝尔系统广告的历史分析.
- 检查媒体的代表性和排斥.
- 关于拉蒙·S·斯克拉格斯的传记研究.
主要成果:
- 早期的AT&T广告在视觉上排除了黑人电话用户,加强了黑人电话用户的地位.
- 技术白色. 技术白色.
- 20世纪50年代和60年代,非洲裔美国人在贝尔系统广告中逐渐出现.
- 拉蒙·斯克拉格斯 (Ramon S. Scruggs) 在挑战这些排斥性做法方面发挥了重要作用.
结论:
- 黑人用户在广告中的视觉缺席证明了技术现代化的系统性排斥.
- 广告转变反映了更广泛的民权运动和内部公司变化.
- 了解这一历史对于解决数字包容和代表性的当代问题至关重要.
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