相关实验视频

Updated: Jun 19, 2025

Using Generative Art to Convey Past and Future Climate Transitions

Using Generative Art to Convey Past and Future Climate Transitions

Published on: March 31, 2023

数字化的社交媒体帖子让人们与气候科学接触

Ellen Peters^1,2, David M Markowitz^1,3, Ariel Nadratowski¹

¹Center for Science Communication Research, School of Journalism and Communication, University of Oregon, Eugene, OR 97403, USA.

|July 24, 2024

概括

包括数字在气候变化沟通中增加了信息共享和信任,但也可能引起负面情绪. 沟通者应该平衡数据与解决方案,以鼓励行动.

科学领域:

气候科学传播气候科学传播
社交媒体分析社交媒体分析
数学心理学数学心理学

背景情况:

公众的数学规避 (无数) 通常会阻止气候传播者使用数值数据.
然而,数据表明人们更喜欢数字,并将其纳入可以改善决策.

研究的目的:

调查将数字数据 (阿拉伯整数) 纳入气候变化社交媒体内容对公众参与和感知的影响.
探索气候沟通中数字精度的影响背后的心理机制.

主要方法:

两项观察性研究分析了气候科学家在Twitter上的帖子和Reddit上的气候相关内容,检查了数字内容与非数字内容对分享和喜欢的影响.
一个参与者内部实验 (N=212) 测试了用阿拉伯整数和口头术语描述气候后果如何影响共享,信息搜索,信任和情绪反应.

主要成果:

观察性研究表明,数值气候内容的分享率高达31.7%,但喜欢率降低了5.2%.
实验结果表明,对气候影响的数值描述促进了共享,信息搜索和信任信使.
这两项研究都发现,数字精度虽然增加了参与度,但也导致了更多的负面情绪反应,这可能是由于气候威胁的严重程度.

结论:

在气候变化沟通中,数字的战略性使用可以提高信息传播,受众的信任和感知专业知识.
虽然数字数据增加了参与度,但沟通人员必须通过将数据与可操作的解决方案配对来解决负面情绪的潜力,以促进自我有效性和防止无所作为.

关键词:

气候变化气候变化气候变化决策是做出决策的过程.参与参与参与参与社交媒体社交媒体在信任信任信任信任信任信任.

更多相关视频

Author Spotlight: Unveiling Plankton Response to Climate Change Through Time-Series Data and Artistic Expression

Author Spotlight: Unveiling Plankton Response to Climate Change Through Time-Series Data and Artistic Expression

Published on: July 28, 2023

Measuring Light-Switching Behavior Using an Occupancy and Light Data Logger

Measuring Light-Switching Behavior Using an Occupancy and Light Data Logger

Published on: January 16, 2020

相关概念视频

Global Climate Change

Global Climate Change

Throughout its ~4.5 billion year history, the Earth has experienced periods of warming and cooling. However, the current drastic increase in global temperatures is well outside of the Earth’s cyclic norms, and evidence for human-caused global climate change is compelling. Paleoclimatology, the study of ancient climate conditions, provides ample evidence for human-caused global climate change by comparing recent conditions with those in the past.

What is Climate?

What is Climate?

Climate refers to the prevailing weather conditions in a specific area over an extended period. As the saying goes, “Climate is what you expect. Weather is what you get.” Climate is influenced by geographic factors, such as latitude, terrain, and proximity to bodies of water.

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Responses to Drought and Flooding

Responses to Drought and Flooding

Water plays a significant role in the life cycle of plants. However, insufficient or excess of water can be detrimental and pose a serious threat to plants.

The Carbon Cycle

The Carbon Cycle

Carbon is the basis of all organic matter on Earth, and is recycled through the ecosystem in two primary processes: one in which carbon is exchanged among living organisms, and one in which carbon is cycled over long periods of time through fossilized organic remains, weathering of rocks, and volcanic activity. Human activities, including increased agricultural practices and the burning of fossil fuels, has greatly affected the balance of the natural carbon cycle.

Social Exchange Theory

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).