缓解消息特征对社交媒体健康错误信息共享意向的影响:对准确性推动干预的实验证据
Xiang Xue1, Haiyun Ma2, Yuxiang Chris Zhao3
1School of Elderly Care Services and Management, Nanjing University of Chinese Medicine, 210023, Nanjing, China.
Social science & medicine (1982)
|July 24, 2024
概括
使用负面情绪吸引力和伪权威来源的健康错误信息更有可能被分享. 通过鼓励验证和减轻对错误信息的信任,准确性推动干预可以减少共享.
科学领域:
- 社会科学 社会科学 社会科学
- 卫生沟通健康沟通
- 信息科学 信息科学 信息科学
背景情况:
- 社交媒体上的健康错误信息对公众福祉构成重大威胁.
- 识别影响健康错误信息传播的因素对于制定有效干预措施至关重要.
研究的目的:
- 调查情感吸引力 (正面与负面) 和伪造的来源类型 (伪常见与伪权威) 如何影响分享健康错误信息的意图.
- 评估准确性推动干预措施在缓解健康错误信息传播方面的有效性.
主要方法:
- 通过雪球采样招募的1393名参与者进行了在线主体间实验.
- 该研究操纵了情感吸引力,伪造的来源类型,以及准确性推动标签的存在.
- 控制了诸如电子健康素养,先前分享经验和个人参与等因素.
主要成果:
- 负面的情感吸引力和伪权威的来源显著增加了分享意图相比积极的吸引力和伪常见的来源.
- 负面情绪吸引力和伪权威来源的结合加剧了分享意图.
- 通过促进验证和减少感知到的可信度,准确性推动干预有效地减少了分享意图.
结论:
- 采用负面情绪吸引力和伪权威来源的健康错误信息是高度可分享的,因为其可信度得到了增强.
- 准确性推动干预可以通过刺激批判性评估和减少对错误信息的信任来抵消这些影响.
- 需要有针对性的干预措施来制社交媒体上有害的健康错误信息的传播.
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