推动推动者:绩效反和器官捐赠者注册
Julian House1, Nicola Lacetera2, Mario Macis3
1Behavioural Insight Unit, Ontario Public Service, Canada.
Journal of health economics
|July 24, 2024
概括
为客户服务代表提供绩效反显著增加了器官捐赠者注册的25%. 同龄人比较并没有改变这种效果,尽管它被发现在压力较小的情况下具有激励作用.
科学领域:
- 行为经济学是一种行为经济学.
- 公共卫生干预 公共卫生干预
- 组织心理学 组织心理学
背景情况:
- 需要有效的战略来增加器官捐赠者注册.
- 绩效反是各种专业环境中众所周知的激励因素.
- 了解同行比较对绩效的影响对于优化干预至关重要.
研究的目的:
- 调查绩效反对客户服务代表 (CSR) 器官捐献者注册率的影响.
- 为了确定是否添加同行比较到绩效反增强或减少其对注册率的影响.
- 探索 CSR 对绩效反的看法及其对工作意义和动机的影响.
主要方法:
- 一项随机对照试验,涉及加拿大政府机构近700名CSR.
- 数据收集时间超过2.5年,分为三个波段.
- 干预包括重复的绩效反,有或没有同行比较信息.
主要成果:
- 与标准鼓励相比,绩效反导致每日器官捐献者注册人数增加25%.
- 纳入同行绩效基准并没有显著改变注册率.
- 高绩效和低绩效的企业都显示出更高的注册率.
- 企业企业建议者发现反是有帮助和激励的,报告工作意义增加.
结论:
- 重复的绩效反是促进器官捐献者注册的有效策略.
- 在这种情况下,同行比较似乎没有放大绩效反的积极影响.
- 绩效反,特别是基准数据,可以在最大限度地减少感知压力的同时,具有很高的激励作用.
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