中国体育用品制造企业的服务化水平,数字化转型和企业业绩
Heng Li1, Lai Bing Lu1, Shaoxiong Yang1
1School of Physical Education and Sport Science, Fujian Normal University, Fuzhou, 350108, China.
Heliyon
|July 25, 2024
概括
服务化降低了体育用品公司的业绩,这是一个悖论. 数字化转型显示出积极的U形效应,增强了公司的业绩并缓解了服务化.
科学领域:
- 商业战略 商业战略
- 制造业部门分析
- 数字转型研究 数字转型研究
背景情况:
- 体育用品行业面临着不断变化的市场需求,需要进行战略转变.
- 对于制造业公司来说,了解服务化和数字化转型之间的相互作用至关重要.
- 中国上市的体育用品制造商为这些动态提供了相关的案例研究.
研究的目的:
- 调查服务化水平和数字化转型对中国体育用品制造商业绩的影响.
- 检查数字化转型在服务化和企业业绩之间关系中的调节作用.
- 确定驱动这些影响的潜在机制.
主要方法:
- 使用国家政策分析和企业数据开发数字化转型指数.
- 用服务业收入的比例量化服务化水平.
- 分析对公司业绩的影响,使用31家上市体育用品公司的数据.
- 使用计量经济学分析来测试数字化转型的缓解效应.
主要成果:
- 观察到一种服务化悖论,即服务化增加会对公司业绩产生负面影响.
- 数字化转型对企业业绩产生了积极的U形影响.
- 数字化转型对服务化-性能关系产生了微弱的积极缓解效应.
结论:
- 仅靠服务化可能无法保证体育用品制造业的性能改善.
- 数字化转型的战略实施是提高公司业绩和减轻服务化挑战的关键.
- 调查结果为优化制造业业务战略提供了洞察力,以期在数字化发展的背景下优化业务战略.
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