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重写药学教科书:如何在数字化,个性化和协作世界中适应和壮成长
Charles H Jones1, Subha Madhavan1, Kannan Natarajan1
1Pfizer, 66 Hudson Boulevard, New York, NY 10018, USA.
制药行业正在发生变革,需要新的技能来实现未来的成功. 接受数字化,个性化和协作是适应性制药公司勃发展的关键.
科学领域:
- 制药行业的转型 制药行业的转型
- 医疗保健创新 医疗保健创新
- 数字健康的采用数字健康的采用
背景情况:
- 制药行业面临着技术进步,人口统计学变化,监管转变以及不断变化的消费者需求带来的重大颠覆.
- 预计到2030年,该行业的格局将发生巨大变化,公司需要新的战略才能保持竞争力.
- 适应性制药领域的参与者必须培养不同的技能,能力和思维方式,以适应这个不断变化的环境.
研究的目的:
- 检查变革的四个关键层面 - - 数字化,个性化,协作和创新 - - 对制药行业的影响.
- 为制药公司提供战略指导和实践示例,以适应未来的行业需求.
- 概述一个框架,将制药组织转变为个性化,数字化,以健康为重点的实体.
主要方法:
- 对当前行业趋势和转型驱动因素的分析.
- 审查药品创新和适应的最佳实践和案例研究.
- 审查数字化,个性化和协作的战略影响.
主要成果:
- 数字化,包括人工智能和机器学习,对于简化流程和快速解决问题至关重要.
- 医学和患者参与的个性化被认为是数字革命的关键成功因素.
- 与技术初创公司,医疗保健提供商和监管机构的合作对于建立综合医疗保健生态系统至关重要.
结论:
- 制药公司必须接受数字化和个性化,才能在不断变化的医疗保健领域取得成功.
- 协作方法对于创建响应性和综合性医疗保健解决方案至关重要.
- 适应性制药组织将转变为全面的,以健康为重点的实体,提供超越传统药物和设备的解决方案.
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