当需求不转化为愿望时:选择正确的语气来沟通健康行为
Ann Kronrod1, Amir Grinstein2, Luc Wathieu3
1Manning School of Business, University of Massachusetts at Lowell.
Health communication
|July 25, 2024
概括
健康沟通往往失败,因为沟通者专注于客观需求,而不是主观的愿望. 调整沟通语调与个人的需求,特别是对于不那么严重的问题,是有效改变健康行为的关键.
科学领域:
- 行为科学 行为科学
- 卫生沟通健康沟通
- 心理学 心理学 心理学
背景情况:
- 有效的健康沟通对于促进健康行为至关重要.
- 当前的策略往往面临挑战,原因是对行为驱动因素的误解.
- 一个关键的不一致性在于客观需求和主观欲望之间的区别.
研究的目的:
- 调查关于健康行为的需要和愿望的误解.
- 检查需求和愿望的错误对齐如何影响沟通语调的选择和接收.
- 确定影响健康沟通有效性的因素.
主要方法:
- 进行了三项研究,涉及现场和在线参与者.
- 研究采用了通信发送者和接收者的视角.
- 分析的重点是需求和愿望如何影响沟通语调和接收者的反应.
主要成果:
- 沟通者往往以接收者的客观需求为基调,而不是他们的主观愿望.
- 接收者的反应主要受到沟通语调与他们的需求调整的影响.
- 这种需求与愿望的差距在更严重的健康问题中减少,在这些问题中,愿望与需求一致.
结论:
- 需求和愿望之间的错误调整显著阻碍了健康沟通的有效性.
- 沟通者必须通过考虑主观需求来弥补这个差距.
- 策略包括增加感知到的健康问题的严重程度或来源权威.
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