什么类型的关于可持续建筑的社交媒体帖子更适合观众参与?
Lea Primožič1,2, Franz Dolezal3, Rok Prislan1,2
1InnoRenew CoE, Koper, Slovenia.
Open research Europe
|July 26, 2024
概括
参与研究活动的科学家的图像在LinkedIn上显著提高了观众参与度,以获得可持续建筑主题. 这突显了视觉讲故事在科学传播中的力量,以与公众建立联系.
科学领域:
- 环境科学 环境科学
- 土木工程 土木工程是指土木工程.
- 社会学 社会学 社会学
背景情况:
- 推进一个可持续的社会需要传播可持续建筑的新知识.
- 有效的沟通策略对于将研究成果传递给公众至关重要.
- 机构社交媒体道越来越多地用于科学宣传.
研究的目的:
- 为了确定哪些类型的关于可持续建筑的社交媒体信息产生了最多的观众参与.
- 为了比较不同社交媒体平台的参与度,包括Facebook,Twitter (X) 和LinkedIn.
主要方法:
- 这是一项两阶段的研究,涉及15周的每周社交媒体帖子.
- 使用了三种不同的帖子类型:信息文本,研究/设备图像和科学家在工作中的图像.
- 对于每个帖子类型,在选定的平台上监控了受众参与度指标.
主要成果:
- 带有科学家图像和简短标题的帖子 (类型3) 在LinkedIn上获得了最高的受众参与度.
- 有信息的文本帖子和带有设备图像的帖子的参与度较低.
- 与LinkedIn相比,Facebook和Twitter (X) 的参与度明显较低.
结论:
- 视觉内容,特别是参与研究的人的图像,是增强社交媒体参与可持续建筑的高效策略.
- 这些发现为寻求改善科学传播和公众宣传的研究组织提供了宝贵的见解.
- 将内容定制为特定的社交媒体平台,如LinkedIn,可以优化可持续性相关研究的覆盖范围和影响.
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