用户愿意采用流理论绘制的元宇宙:使用PLS-SEM和FSQCA的经验研究
Yikai Liang1,2, Xiaojie Zhang1, Haiqing Wang3
1School of Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014, China.
Heliyon
|July 26, 2024
概括
本研究探讨了影响元宇宙接受的因素,发现用户体验,感知风险和创新直接影响了采用. 综合分析揭示了特定的配置驱动高和低用户参与元宇宙技术.
科学领域:
- 信息技术 信息技术 信息技术
- 人与计算机的交互
- 社会科学 社会科学 社会科学
背景情况:
- 超宇宙正在迅速发展,改变日常生活,教育和工作.
- 了解用户接受对于加速超宇宙技术采用至关重要.
- 现有的研究需要综合模型来捕捉复杂的影响因素.
研究的目的:
- 构建一个综合模型,解释用户对元宇宙技术的接受.
- 确定影响元宇宙采用的直接和间接因素.
- 探索变量对元宇宙接受的综合影响.
主要方法:
- 一个情境调查问卷调查,有265个有效答案.
- 部分最小平方结构方程建模 (PLS-SEM) 对于单变量效应.
- 模糊集定性比较分析 (fsQCA) 对于组合变量效应.
主要成果:
- 流体验,感知风险和个人创新直接影响元宇宙接受.
- 感知成本,信息性和享受没有直接或间接的影响.
- 互动性,存在和社交存在间接地影响了元宇宙的接受.
- fsQCA确定了五种高度接受的配置和六种负面接受的配置.
结论:
- 流体验和感知风险是元宇宙采用的关键驱动力.
- fsQCA提供了对metaverse接受的组合性质的细微见解.
- 结果为metaverse开发和实施提供理论贡献和实际指导.
相关概念视频
Social Proof
27.6K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.6K
Conformity
45.1K
Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.
45.1K
Deindividuation
26.4K
Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
26.4K
Social Exchange Theory
34.5K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
34.5K
Schemas
11.6K
A schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
11.6K
Nonconscious Mimicry
4.5K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
4.5K


