医疗风险沟通的图标阵列:图标类型和颜色是否影响心血管风险感知和回忆?
Rebecca Blase1, Julia Meis-Harris1, Birgitta Weltermann1
1Institute of General Practice and Family Medicine, University Hospital Bonn, Bonn, Germany.
图标类型影响了人们对心血管风险视觉的感受,但图标类型和颜色都没有影响风险感知或回忆. 人物图标比微笑图标更受欢迎.
科学领域:
- 卫生沟通健康沟通
- 风险感知 风险感知
- 视觉分析 视觉分析
背景情况:
- 图标阵列是有效的医疗风险通信.
- 在个人风险可视化中,不同的图标类型和颜色是常见的.
- 图标颜色对风险感知的影响尚不清楚.
研究的目的:
- 研究图标类型和颜色如何影响心血管风险的感知和回忆.
- 评估图标设计对情绪反应和行为意图的影响.
主要方法:
- 进行了一项在线实验,对866名德国成年人 (40-90岁) 进行了实验.
- 参与者使用不同图标类型 (微笑与人) 和颜色 (黑/白与红/黄色) 的图标数组查看了10年心血管风险.
- 这些措施包括风险感知,情绪反应,行动意图,风险回忆,图形评估,算术能力和图形素养.
主要成果:
- 带有人形图标的图标数组获得了更积极的评价.
- 没有发现图标类型或颜色对风险感知,情绪反应,行动意图或图形可信度有重大影响.
- 虽然更高的数字/图形素养与更好的风险回忆相关,但图标特征没有影响回忆准确性.
结论:
- 由于微小的感知差异,测试的图标阵列似乎同样适合传达医疗风险.
- 需要对颜色,图标和风险域变异进行进一步的研究,以告知视觉辅助设计指南.
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