优化和评价旅游吉祥物设计基于分析层次的过程热量重量方法
Jing Wang1, Fangmin Cheng1, Chen Chen1
1School of Design, Xi'an Technological University, Xi'an 710021, China.
Entropy (Basel, Switzerland)
|July 26, 2024
概括
本研究引入了一个新的旅游吉祥物评估模型,重点关注市场趋势,外观和观众反. 关键的设计元素,如可扩展性,创新和推对于有效的旅游促进至关重要.
科学领域:
- 旅游市场营销 旅游市场营销
- 产品设计 产品设计
- 数据分析 数据分析
背景情况:
- 旅游业的增长需要有效的推广工具,吉祥物扮演着越来越重要的角色.
- 设计成功的旅游吉祥物需要一个系统的方法,考虑多个因素.
- 现有的评估方法在评估吉祥物的有效性时可能缺乏全面性.
研究的目的:
- 开发和验证旅游吉祥物设计的综合评估模型.
- 通过数值研究影响吉祥物设计的关键维度:市场趋势,外观和观众反.
- 为优化旅游吉祥物开发和选择提供数据驱动工具.
主要方法:
- 一种混合评估模型,集成了分析层次过程 (AHP) 和权衡方法.
- 数字调查三个核心维度:市场趋势,外观设计和受众反.
- 案例研究应用程序使用吉祥物从六个著名的旅游景点在西安.
主要成果:
- 提出的模型有效地验证了评估旅游吉祥物的可行性和有效性.
- 可扩展性 (0.1235),创新 (0.1170) 和建议 (0.1123) 被确定为最关键的评估指数.
- 该模型强调了在吉祥物代中考虑市场趋势,外观设计和观众反的重要性.
结论:
- 开发的模型为决策者提供了一个强大的工具,从旅游体验的角度来评估旅游吉祥物.
- 该模型有助于优化吉祥物设计过程,确保更好地与市场需求和受众偏好保持一致.
- 该模型展示了多功能性和适应性,适用于品牌吉祥物优化和评估中的更广泛应用.
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