参与者的实用选择受博呈现和年龄的影响.
Joseph Teal1, Petko Kusev1, Siana Vukadinova2
1Behavioural Research Group, London South Bank University Business School, London South Bank University, London SE1 0AA, UK.
Behavioral sciences (Basel, Switzerland)
|July 27, 2024
概括
博的展示格式影响了实用选择. 垂直布局通过简化属性比较来鼓励更有用的决策,而老年人需要更长的时间来犯有用的错误.
科学领域:
- 行为科学 行为科学
- 决策心理学 决策心理学
背景情况:
- 行为科学缺乏关于博呈现方式 (水平与垂直) 如何影响实用选择的研究.
- 现有证据表明,属性比较 (概率,金钱) 影响博决策.
研究的目的:
- 调查博展示格式对实用性决策的影响.
- 检查年龄在这种关系中的调节作用.
主要方法:
- 采用了双因素独立测量设计.
- 参与者的实用决策偏好在不同的博呈现条件下被评估.
- 年龄被分析为影响决策速度的因素.
主要成果:
- 纵向博呈现导致与水平呈现相比,选择非实用性选项的可能性较低.
- 在垂直布局中,由于更容易进行概率属性比较,实用选择更频繁.
- 年龄较大的参与者表现出更长的决策时间对实用性错误,归因于经验.
结论:
- 博演示通过属性比较显著影响实用行为.
- 年龄与决策速度相关,特别是在错误场景中.
- 需要对风险决策中的心理处理进行进一步的研究.
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