揭示了ChatGPT的电子服务格局:探索用户心理和参与AI驱动的聊天机器人体验
1Department of Management & Marketing, College of Business, Louisiana State University Shreveport, Shreveport, LA 71115, USA.
Behavioral sciences (Basel, Switzerland)
|July 27, 2024
概括
这项研究揭示了ChatGPT的数字环境 (e-servicescapes) 如何影响用户的情绪和满意度. 受设计和功能影响的积极和消极情绪,最终塑造了用户继续使用AI聊天机器人的意图.
科学领域:
- 心理学 心理学 心理学
- 人与计算机的交互
- 营销 营销 营销 营销 营销
背景情况:
- 环境心理学理论,特别是服务景观,应用于理解用户与AI聊天机器人的互动.
- 该研究调查了持续使用ChatGPT等技术背后的心理驱动因素.
研究的目的:
- 探索持续使用ChatGPT的心理动机.
- 检查ChatGPT电子服务对用户情绪状态和决策意图的影响.
- 将电子服务概念扩展到基于AI的服务.
主要方法:
- 在美国的ChatGPT用户中进行了一项在线调查.
- 用结构方程建模来分析数据.
主要成果:
- 负面情绪与安全,视觉吸引力,娱乐,设计原创性和社会因素有关.
- 积极的情绪与视觉吸引力,定制性,互动性和信息相关性有关.
- 这两种情绪状态都显著影响了用户的满意度和使用ChatGPT的行为意图.
结论:
- 电子服务景观在塑造人工智能聊天机器人的用户体验方面发挥着至关重要的作用.
- 了解这些数字环境因素对于提高用户对人工智能服务的参与度和满意度至关重要.
- 研究结果为商业学者和营销从业者提供了人工智能领域的见解.
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