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Updated: Jun 19, 2025

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人工智能与购物者相遇:易于使用的心理社会因素及其对电子商务购买意向的影响

João M Lopes1,2, L Filipe Silva3, Ilda Massano-Cardoso1,4,5

  • 1Instituto Superior Miguel Torga, 3000-132 Coimbra, Portugal.

Behavioral sciences (Basel, Switzerland)
|July 27, 2024
PubMed
概括

电子零售中的人工智能 (AI) 增强了客户参与和购买意图. 人工智能支持的易用性至关重要,它调解心理社会因素以促进在线销售.

关键词:
人工智能的人工智能是人工智能.意识 意识 意识 意识 意识信心的信仰信仰的信仰.感知控制的感知控制购买意图 购买意图 购买意图 购买意图这些都是主观的规范.

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