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Updated: Jun 19, 2025

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Assessment of Social Transmission of Food Preferences Behaviors
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弥合有机食品消费的意图-行为差距:来自中国的经验证据
Yaqin Liu1,2, Peng Wang1,2, Mengya Zhang1,2
1Key Laboratory of Computing and Stochastic Mathematics (Ministry of Education), School of Mathematics and Statistics, Hunan Normal University, Changsha 410081, China.
Foods (Basel, Switzerland)
|July 27, 2024
概括
弥合有机食品的意图-行为差距是绿色消费的关键. 加强社会互动和认知理解有助于将消费者的意图与实际购买行为保持一致.
科学领域:
- 环境科学 环境科学
- 消费者行为研究 消费者行为研究
- 行为经济学是一种行为经济学.
背景情况:
- 全球向低碳经济的转变凸显了绿色消费的重要性.
- 消费者购买有机食品的意图与他们的实际购买行为之间存在着显著的差距.
- 了解和解决这种意图-行为差距对于促进可持续的消费模式至关重要.
研究的目的:
- 调查影响有机食品消费意图-行为差距的因素.
- 开发和测试一个模型,解释有机食品消费意图和行为之间的差异.
- 确定有效的策略,使消费者意图与有机食品购买行为保持一致.
主要方法:
- 使用结构方程模型,通过在线调查分析广东省480名居民的数据.
- 多类后勤回归被用来确定意图-行为差距的决定因素.
- 机器学习算法被用于分类和预测消费意图和行为之间的对齐.
主要成果:
- 消费者态度,社会互动和认知信息显著影响意图与行为对齐.
- 发现改善社会信息交换和认知理解可以减少意图行为差异.
- 该研究确定了导致有机食品购买意向与实际购买有机食品之间的差距的关键驱动因素.
结论:
- 专注于加强社会信息交换和认知理解的战略可以有效地缩小有机食品消费的意图-行为差距.
- 提供政策建议,通过解决消费者行为的心理和社会决定因素来促进绿色消费.
- 这项研究有助于理解和促进在低碳经济的背景下可持续消费.
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