通过随机块模型对文档进行统计集群.
1Department of Mathematics, Mercer University, Macon, GA, USA.
Journal of applied statistics
|July 29, 2024
概括
这项研究引入了一种新的框架,将主题建模和网络分析结合起来,以分析在线产品评论. 这种方法有效地识别大型文本数据集中的用户社区.
科学领域:
- 计算社会科学 计算社会科学
- 数据挖掘 数据挖掘
- 自然语言处理自然语言处理.
背景情况:
- 在线产品评论对于消费者购买决策至关重要.
- 从评论中分析大量的文本数据存在重大挑战.
- 现有的方法通常仅依赖于文本分析,忽视了关系方面的方面.
研究的目的:
- 开发一个综合框架来分析产品评价.
- 利用文本分析和网络建模来获得更深入的见解.
- 根据用户的审查模式,识别用户社区.
主要方法:
- 利用话题建模来定义个人之间的关系 (边缘).
- 在生成的网络中使用随机区块模型 (SBM) 进行社区检测.
- 将框架应用于真实世界的亚马逊产品审查数据集.
主要成果:
- 成功建立了一个用户网络,基于他们评论中的共享主题.
- 在数据集中确定了不同的和有意义的用户社区.
- 证明了结合方法在发现隐藏结构方面的有效性.
结论:
- 拟议的框架为分析复杂文本数据 (如产品评论) 提供了一种强有力的方法.
- 将主题建模与网络分析相结合,提供了比单独的文本分析更丰富的见解.
- 这种方法对理解消费者行为和市场动态有重大影响.
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