根据游客的需求,设计平漆器旅游纪念品的策略
1Visual Communication Design Department, School of Arts, Universiti Sains Malaysia, Penang, Malaysia.
PloS one
|July 29, 2024
概括
分析游客对平漆器纪念品的需求,发现了关键的质量属性. 了解这些,包括外观和安全,对于提高访客满意度和产品设计至关重要.
科学领域:
- 文化遗产研究 文化遗产研究
- 旅游管理 旅游管理
- 消费者行为分析 消费者行为分析
背景情况:
- 经济发展和生活水平的提高增加了游客对旅行体验的期望.
- 传统的平漆器纪念品无法满足当代游客的需求和期望.
- 需要分析游客的需求,以改善漆器旅游纪念品.
研究的目的:
- 分析游客对平漆器旅游纪念品的需求.
- 通过Kano模型确定影响游客满意度的关键质量属性.
- 为设计改进的平漆器旅游纪念品提供见解.
主要方法:
- 在平地区与游客进行了半结构化采访.
- 根据21个需求指标和卡诺模型开发了一个调查问卷.
- 调查了400名游客,使用分层抽样和分析数据.
主要成果:
- 将21个需求指标分为Kano类别:5个必需品,7个单维品,5个有吸引力品质,4个无关紧要品质.
- 游客满意度与特定需求属性的存在有关.
- 游客优先考虑外观,功能多样性,区域/纪念方面,安全和环保.
结论:
- 卡诺模型有效地识别了旅游对纪念品需求的质量类型和重要性.
- 解决已识别的属性可以提高游客对平漆器纪念品的满意度.
- 洞察力支持针对文化意义重大和有吸引力的旅游产品的有针对性的设计策略.
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