叙事可以帮助人们与信息互动并理解信息,而不具有说服力吗? 一个经验性的研究研究
Alexandra L J Freeman1, Lisa-Maria Tanase1,2, Claudia R Schneider1,2,3
1Winton Centre for Risk & Evidence Communication, DPMMS, University of Cambridge, Wilberforce Road, Cambridge CB3 0WA, UK.
Royal Society open science
|July 30, 2024
概括
讲故事可以提高信息的参与度和记忆力. 然而,即使是旨在保持中立的叙述,也可能无意中影响决策,因此谨慎的措辞至关重要,以避免科学沟通中意外的说服力效应.
科学领域:
- 认知心理学 认知心理学
- 科学传播科学传播
- 行为经济学是一种行为经济学.
背景情况:
- 众所周知,故事可以提高信息的理解和回忆.
- 叙事格式的说服力已经得到了充分证明.
- 需要进行研究来确定叙事是否可以在没有说服的情况下参与.
研究的目的:
- 调查一下设计为非说服力的叙事格式是否会与非叙事格式不同地影响决策.
- 评估叙事与非叙事信息呈现对参与,记忆和说服的影响.
主要方法:
- 1309名参与者获得了关于虚构药物的信息.
- 信息以分针列表或"流程叙述"格式提供.
- 参与者评价了参与度,记忆力和许可药物的可能性.
主要成果:
- 叙事格式被评为稍微更具吸引力,并导致更好的信息回忆.
- 参与者没有认为叙述更有说服力.
- 然而,那些接触到叙事格式的人明显更反对许可药物.
结论:
- 叙事可以增加参与度和记忆力,而没有明确的说服意图.
- 叙述中的微妙措辞差异可能无意中突出风险,影响决策.
- 仔细构建科学叙述对于减轻意外的说服力效应至关重要.
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