在Instagram上发布的口腔和面外科手术教育内容有多大?
1Department of Oral and Maxillofacial Surgery, University of Alabama at Birmingham, Birmingham, AL, USA.
International journal of oral and maxillofacial surgery
|July 30, 2024
概括
Instagram的标签显示",其他"账户发布了最受欢迎的口腔和脸外科手术 (OMS) 内容. 美国外科医生的教育职位获得了最多的参与,突出了公众宣传的道路.
科学领域:
- 口腔和牙面部外科手术
- 社交媒体分析
- 数字健康传播数字健康传播
背景情况:
- Instagram的标签促进了全球内容的发现.
- 在社交媒体上了解内容创作者及其在口腔和面外科手术 (OMS) 中的策略对于有效的沟通至关重要.
- 教育与营销内容对用户参与的影响需要评估.
研究的目的:
- 在Instagram上识别最常见的口腔和面外科手术 (OMS) 标签的海报.
- 分析与高表现的OMS帖子相关的内容类型 (教育与营销) 和创作者.
- 评估在Instagram上的OMS领域的教育内容的参与影响.
主要方法:
- 一项横截面研究分析了Instagram上36个受欢迎的OMS标签中的600万条帖子.
- 每个标签的前9个帖子根据内容创作者类型,媒体格式 (视频/图片) 和目的 (教育/营销) 进行了评估.
- 内容创作者被分为美国/非美国口腔和面外科医生,住院项目,患者和"其他".
主要成果:
- "其他"账户的帖子最频繁,而居住计划的帖子最少.
- 非美国外科医生主要发布营销内容 (比教育内容多3.8倍).
- 美国外科医生发布的教育内容比营销内容多2倍,这些帖子获得了最高的参与度 (赞).
结论:
- 被归类为"其他"的内容创作者在Instagram上主导着受欢迎的OMS标签内容.
- 美国口腔和面外科医生越来越多地使用Instagram进行教育推广,这与观众产生了很好的共.
- 在Instagram上利用教育内容为口腔和面外科医生提供了一个重要的机会,以提高公众的参与和理解.
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