通过结合LRFMS和多变量时间序列聚类来实现动态客户细分方法
Shuhai Wang1,2, Linfu Sun3,4, Yang Yu5
1School of Computing and Artificial Intelligence, Southwest Jiaotong University, Chengdu, 611756, China. yw1688@my.swjtu.edu.cn.
Scientific reports
|July 30, 2024
概括
本研究引入了汽车零部件代理商的新动态客户细分方法,结合了LRFMS和多变量时间序列集群. 这种方法增强了客户分析,以便在工业互联网时代制定更好的营销策略.
科学领域:
- 业务分析 业务分析
- 数据挖掘 数据挖掘
- 营销科学 营销科学
背景情况:
- 在工业互联网时代,有效的客户分析和管理对汽车零部件代理至关重要.
- 动态客户细分有助于识别不同的客户群.
- 现有的方法,如RFM和单变时间序列聚类有局限性.
研究的目的:
- 提出一种改进的动态客户细分方法.
- 解决传统RFM模型和单变量集群的局限性.
- 为了增强汽车零部件营销的客户分析.
主要方法:
- 结合长度,最近,频率,货币和满意度 (LRFMS) 变量.
- 使用多变量时间序列聚类算法.
- 使用距离测量方法:DTW-D,SBD和CID.
主要成果:
- 拟议的LRFMS和多变量时间序列聚类方法有效地对汽车零部件客户进行细分.
- 经验分析验证了与现有方法相比,该方法的有效性.
- 识别了具有可操作营销洞察力的独特客户群.
结论:
- 随机流程管理系统 (LRFMS) 和多变量时间序列集群方法为动态客户细分提供了强大的解决方案.
- 这种方法为汽车零部件行业的有针对性的营销策略提供了宝贵的见解.
- 增强客户理解可以提高营销绩效.
更多相关视频
相关概念视频
Response Surface Methodology
107
Response Surface Methodology (RSM) is a collection of statistical and mathematical techniques used to develop, improve, and optimize processes. It is particularly valuable when many input variables or factors potentially influence a response variable.
The process of RSM involves several key steps:
The process of RSM involves several key steps:
107
Cluster Sampling Method
11.8K
Appropriate sampling methods ensure that samples are drawn without bias and accurately represent the population. Because measuring the entire population in a study is not practical, researchers use samples to represent the population of interest.
To choose a cluster sample, divide the population into clusters (groups) and then randomly select some of the clusters. All the members from these clusters are in the cluster sample. For example, if you randomly sample four departments from your...
To choose a cluster sample, divide the population into clusters (groups) and then randomly select some of the clusters. All the members from these clusters are in the cluster sample. For example, if you randomly sample four departments from your...
11.8K
Classification of Signals
427
In signal processing, signals are classified based on various characteristics: continuous-time versus discrete-time, periodic versus aperiodic, analog versus digital, and causal versus noncausal. Each category highlights distinct properties crucial for understanding and manipulating signals.
A continuous-time signal holds a value at every instant in time, representing information seamlessly. In contrast, a discrete-time signal holds values only at specific moments, often denoted as x(n), where...
A continuous-time signal holds a value at every instant in time, representing information seamlessly. In contrast, a discrete-time signal holds values only at specific moments, often denoted as x(n), where...
427
Friedman Two-way Analysis of Variance by Ranks
175
Friedman's Two-Way Analysis of Variance by Ranks is a nonparametric test designed to identify differences across multiple test attempts when traditional assumptions of normality and equal variances do not apply. Unlike conventional ANOVA, which requires normally distributed data with equal variances, Friedman's test is ideal for ordinal or non-normally distributed data, making it particularly useful for analyzing dependent samples, such as matched subjects over time or repeated measures...
175


