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Assessment of Social Transmission of Food Preferences Behaviors
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荷兰消费者对工业食品加工的态度
Dieuwerke P Bolhuis1, Annet J C Roodenburg2, A P J Pieter Groen3
1Department of Food Quality and Design, Wageningen University and Research, P.O. Box 17, 6700, AA Wageningen, the Netherlands; Wageningen Food & Biobased Research, P.O. Box 17, 6700, AA Wageningen, the Netherlands.
Appetite
|July 31, 2024
概括
荷兰消费者对工业食品加工持中立态度,许多人不知道其对健康的影响. 食品科学方面的知识与更积极的观点相关,强调需要对食品加工进行明确的沟通.
科学领域:
- 食品科学与技术 食品科学与技术
- 消费者行为 消费者行为
- 公共卫生传播 公共卫生传播
背景情况:
- 工业食品加工对健康影响有争议,但消费者态度仍未得到充分研究.
- 了解消费者看法对于有效的公共卫生信息和政策至关重要.
研究的目的:
- 评估荷兰消费者对工业食品加工的态度和协会.
- 评估消费者对当前关于食品加工和健康的沟通策略的意见.
主要方法:
- 一种混合方法的方法,结合了调查问卷 (n=463) 和采访 (n=11) 与荷兰消费者.
- 分析与食品加工和健康沟通相关的态度,关联和信息需求.
主要成果:
- 大多数消费者 (51%) 的态度是中立的;70%的人认为对健康有负面影响.
- 那些与食品相关的教育或职业 (P=0.008) 的人中,积极的态度更为普遍.
- 消费者希望获得关于食品加工和健康的明确,集中的信息,发现当前的沟通分散.
结论:
- 荷兰消费者对工业食品加工表现出微妙,往往中立的态度.
- 消费者知识,特别是来自专业或教育背景的知识,对态度产生积极的影响.
- 对于食品加工及其对健康的影响的可访问,直接的信息有明显的需求.
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