消费者在不同国家购买牛肉的行为
Bhishma R Dahal1, Karen L DeLong2, Shijun Gao3
1Department of Agricultural and Resource Economics, Colorado State University, Fort Collins, CO, United States.
Meat science
|August 1, 2024
概括
美国牛肉出口市场显示出消费者的购买行为各不相同. 价格,品牌和生产方法等因素影响日本,英国,德国和墨西哥的牛肉购买频率.
科学领域:
- 农业经济学 农业经济学
- 消费者行为分析 消费者行为分析
- 国际贸易 国际贸易 国际贸易
背景情况:
- 美国是全球主要的牛肉生产国和出口国,在2022年出口价值显著.
- 了解国际消费者购买行为对于维持和扩大美国牛肉出口市场至关重要.
研究的目的:
- 调查和比较主要国际市场消费者之间的牛肉购买行为.
- 确定影响日本,英国,德国和墨西哥牛肉购买频率的因素.
主要方法:
- 调查是为了收集有关消费者购买习惯的数据.
- 订购的探测模型被用来分析影响牛肉购买频率的因素.
- 人口统计数据也与购买模式相关分析.
主要成果:
- 各国在牛肉购买频率上观察到显著差异,墨西哥的购买频率更高.
- 消费者对价格,品牌,无激素和草生产的偏好因国家而异,并影响了购买频率.
- 在超市和肉店购物与全球更频繁的牛肉购买有关.
结论:
- 消费者偏好和人口统计数据显著影响出口市场上的牛肉购买频率.
- 考虑到国家特定因素的定制营销策略对于美国牛肉出口商至关重要.
- 获得的见解可以为利益相关者提供信息,以优化国际市场参与.
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