酒精警告标签对风险群体和公众的有效性:智利的一项政策信息随机实验
Daniel Schwartz1, Ignacio Torres-Ulloa2, Camila Corvalán3
1Department of Industrial Engineering, University of Chile and Instituto Sistema Complejos de Ingeniería, Av. Beauchef, 851 Santiago, Chile.
Preventive medicine
|August 3, 2024
概括
关于酒精的一般癌症风险警告在减少购买决策方面最有效. 具体或联合警告的影响较小,突显了针对性公共卫生战略的需要.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 卫生沟通健康沟通
背景情况:
- 世界卫生组织主张在酒精饮料上发布健康风险警告.
- 了解各种警告标签的不同影响对于有效的公共卫生政策至关重要.
研究的目的:
- 评估酒精饮料上的不同健康风险警告标签在影响消费者购买决策方面的有效性.
- 为了比较特定,组合和一般风险警告对饮酒意向的影响.
主要方法:
- 2022年在线实验涉及7758名成年酒精消费者和孕妇/哺乳期妇女.
- 参与者被随机分配来查看六个警告标签条件之一 (没有警告,特定风险,组合风险) 或对照.
- 酒精饮料与非酒精饮料的购买意图是使用后勤回归来衡量的.
主要成果:
- 一般癌症风险警告显著减少了10.4个百分点的酒精购买意图.
- 怀孕/哺乳期警告减少了3.8个百分点的意图,而组合/综合警告显示了适度的减少.
- 癌症警告在不同的子组中特别有效,包括孕妇,年轻人和低收入人群.
结论:
- 在制酒精购买决策方面,一般癌症风险警告优于特定或组合警告.
- 虽然警告标签有希望,但需要补充政策来解决已知的与酒精有关的风险,如饮酒和驾驶.
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