影响自动驾驶汽车推意向的因素:试点研究中的路径分析
Shuyi Ruan1, Shanshan You1, Shuo Li2
1Department of Psychology, Renmin University of China, Beijing 100872, China; Laboratory of Department of Psychology, Renmin University of China, Beijing 100872, China; Interdisciplinary Platform of Philosophy and Cognitive Science, Renmin University of China, 100872, China.
Acta psychologica
|August 4, 2024
概括
口碑推对于自动驾驶汽车的采用至关重要. 感知到的风险和缺陷会影响消费者推这些创新技术的意图,推动市场增长.
科学领域:
- 人工智能的人工智能
- 人与计算机的交互
- 运输技术 运输技术 运输技术
背景情况:
- 自动驾驶汽车 (AV) 正在从实验室过渡到现实世界的使用,由人工智能进步驱动.
- 消费者对像AV这样的创新技术的采用严重依赖于口碑效应 (WOM).
- 世界卫生组织的建议可以显著提高企业的收入,并降低新技术的营销成本.
研究的目的:
- 调查影响消费者推自动驾驶汽车意图的因素.
- 分析感知隐私安全风险,感知缺陷,感知行为控制和WOM意图之间的关系.
- 提供实证证据,支持AVS消费群体的扩大.
主要方法:
- 用路径分析来检查拟议的机制.
- 数据是通过433个在线问卷从潜在的AV用户收集的.
- 进行了统计分析,以确定重要的影响因素.
主要成果:
- 发现隐私安全的感知风险,感知缺陷和感知行为控制显著影响推AV的意图.
- 隐私安全的感知风险和感知缺陷直接影响推的意图.
- 隐私安全的感知风险和感知缺陷也与感知行为控制相关.
结论:
- 消费者对隐私安全风险和产品缺陷的看法是推自动驾驶汽车的关键障碍或推动因素.
- 感知行为控制在塑造推意图方面发挥着作用,与直接的风险和缺陷感知一起.
- 这些发现为旨在通过积极的WOM增加自动驾驶汽车采用率的战略提供经验支持.
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