通过社交网络传播健康内容:YouTube和阿片类药物使用障碍
Bridget O'Kelly1, Perry Holmes2, Anna Cheng2
1Harvard University, United States of America.
Journal of substance use and addiction treatment
|August 4, 2024
概括
关于阿片类药物使用障碍 (OUD) 药物和降低危害的YouTube视频质量基本上很差. 缺乏基于证据的内容,强调需要公共卫生专家参与社交媒体健康信息传播.
科学领域:
- 公共卫生 公共卫生
- 数字健康传播数字健康传播
- 药物使用障碍研究 药物使用障碍研究
背景情况:
- 对于许多美国人来说,YouTube等社交媒体平台是获得健康信息的主要来源.
- 在评估YouTube内容质量的研究中,关于阿片类药物使用障碍 (OUD),OUD药物 (MOUD) 和减少伤害资源的研究存在重大差距.
- 这项研究解决了评估OUD相关在线健康信息的质量,准确性和可靠性的需要.
研究的目的:
- 评估YouTube视频的质量,准确性和可靠性,这些视频讨论了治疗阿片类药物使用障碍 (MOUD) 的药物和减少危害策略.
- 在YouTube上识别MOUD和减少伤害内容的特征和来源.
- 为改善在社交媒体上传播基于证据的健康信息的策略提供信息.
主要方法:
- 对YouTube视频进行了横截面分析,使用与MOUD和降低危害相关的关键词 (例如",suboxone"",methadone"",Narcan").
- 每个搜索术语中观看次数最多的5个视频被评估为质量 (全球质量表),准确性 (JAMA基准标准) 和可靠性 (DISCERN).
- 排除标准包括非英语视频,重复内容和不直接涉及OUD,MOUD或减少危害的内容.
主要成果:
- 在分析的70个视频中,内容来自医疗专业人士 (27.1%),非医疗用户 (21.4%),医疗组织 (17.1%) 和媒体 (14.3%).
- 全球质量评分 (Global Quality Scale) 的质量评分中位数较低 (2/5),只有3个视频获得了最高评分.
- 来自非医疗教育道的视频显示,与医疗专业人士 (中位数3) 和组织 (中位数2.5) 相比,其可靠性更高 (中位数4).
结论:
- 在MOUD和降低伤害方面,YouTube内容的整体质量,准确性和可靠性都很差.
- 由于缺乏基于证据的信息,因此需要更多的公共卫生专家参与在社交媒体平台上创建和传播基于指南的内容.
- 提高在线健康信息的质量对于与阿片类药物使用障碍相关的有效公共卫生干预至关重要.
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